Webdesign

A website is part of every artist’s professional appearance in addition to the usual social media channels to market your music. Not only can news and dates be presented on it, but it can and should also embed the music, present the release portfolio as well as biography and photos, bundle contact information (e.g. also to the booking or label), promote an own newsletter and – very important – also contain the EPK (Electronic Press Kit) and samples of the music for promotion. If you handle it really professionally, you also run or link your own webshop here.

The advantage of having your own band website is obvious: while the social media are used for regular output and to increase reach, your data there is in the hands (and goodwill) of the respective providers. Facebook and instagram followers cannot be transferred to other contact lists and are lost as soon as something happens to these accounts. Likewise, some important and central elements of your own representation cannot be realised exclusively with these services. With your own website, you not only have full control over your content and its presentation as well as a central contact point for people who want to find out about you, but you can also get in close contact with those listeners who are REALLY interested in you by means of exclusive content, campaigns & newsletters etc.. The homepage is the central starting and end point to reach your listeners.